Overview
- Market leader in soft drinks, ice creams and processed meats
- Custodians of the consumer brands “Elephant House”, “Keells” and “Krest”: high brand equity
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CCS reformulated its flagship flavours to replace approximately 40 per cent of sugar content with the natural sweetener Stevia while also implementing the following initiatives
- Launch of sugar free CSD variants - branded “GO Sugar Free
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Acceleration of non-CSD product launches (flavoured milk and water branded under Elephant House, and additional flavours of fruit juice branded under “Fit-O”)